Friday, 7 October 2016

Mass Traffic Attack - Part 10.

An Organized Computer 
Now to dealing with your computer. Whilst almost everyone will agree with the previous points about having an uncluttered work space, quite often they will wonder what the fuss is about when it comes to organizing their computers. After all, there is no physical mess or untidiness on a computer as such is there? When you're done for the day, you just close everything down and your computer looks the same from the outside doesn't it? 
Well, getting your digital “tools” organized is just as important as keeping your “physical” tools - your office work space - clear from clutter. Generally speaking those with untidy desks with papers strewn all over the place will have an equally untidy computer. For a long time I was guilty of that myself! 
If you are by nature a very tidy person in your home and office, then you're probably the same with your computer so the following advice may not apply to you. However, you should still read it because you may learn something new. 
There are two aspects to organizing your computer. The first is to keep everything in a
clear, logical manner so that you can quickly retrieve files and information without having to spend minutes and hours searching for them. Simply by organizing your computer, and how you use it, will save you a lot of time each and every day. The second aspect is to
remove the distractions that exist on our computers, and cause us to “play around” when we ought to be working. 
The first, and most obvious thing to do, is to keep all your business related files together. If you haven't already done this, in the 'My Documents' folder create a new subfolder called 'Business'. Alternatively, if you prefer to use your Desktop, create the Business folder there.

I personally prefer to use the Desktop for this because I find it easier to access. If you
would rather use the MyDocuments/Documents folder that's fine. OK, nothing radical so far, in fact I would be stunned if most people reading this hadn't already done something similar. 
However, if you have struggled to get yourself properly organized the next part will be of interest to you. 
Create the following sub-folders: 
Archive
Daily
Projects Current Projects Future Resources 
All the files that you use will be inside this 'Business' folder. 

Let's go through them one at a time. 
Archive - This is stuff that you want to keep “just in case”. See after this section when we look at going through your folders to clear out the junk 
Daily - The most important folder. Everything new gets created in this folder. Every
existing file, every article you work work on, you should move into this folder, and open it up from here. If you download files off the internet, download them into this folder. Now, here's the big thing. BEFORE you close down your computer at the end of your working day, you MUST empty this folder and move every single file into one of the other
categorized folders. In practice this will either be into 'Projects Current', 'Projects Future' or 'Resources'. Or if you have created some non-business related stuff, i.e. personal files then move them into your Personal folder. Keep your Business and your Personal files
separate. If any files, for example images of you that you want to use on a web site, fit into both Business and Personal then keep TWO copies of those files in TWO separate Business and Personal folders. This is important to keep you organized 
Projects Current - These are all your current projects, obviously. Ideally you should
only have one project ongoing, but we all know the real world doesn't work like that. Create a separate subfolder for each project; to make things easier use abbreviations. For example when I was working on this 'MASS TRAFFIC ATTACK' project I used a subfolder called FTF. Everything to do with this project - ebook, notes, web site, affiliate promotion tools was kept in this one folder. 
Projects Future - In here you would keep notes of projects you would like to do in the future. Maybe you bought an ebook about something that's given you an idea, but you don't have the time to do it now. Again, create subfolders inside this main folder with the different project names. Make a note in Microsoft Outlook to periodically check this folder to see if you are ready to start one of these projects. However, you should be ruthless with this - don't allow this folder to keep growing. If you lose interest in a future project, or something better comes along, either delete that project completely or move it to the Archive folder. 
Resources - This is where you keep all those training manuals, courses and videos you have bought over the years (if that's the case!). Anything else you need to refer to as a reference goes into here. For example I once bought a huge graphics pack, I keep that in this folder for when I want to use a particular graphic on a web site. Anything to do with your business, anything that may be useful to your business, that isn't a 'Project' goes into here. 
Get used to using those 5 folders and you'll be amazed at how quickly you'll be organized, and how much easier it is to get work done. It's a simple method but one that has worked very successfully for me over a long period of time. Of course you need to work this method in conjunction with a “To Do List” or “Task Manager”. That is something we will look at in greater detail at the end of this chapter. 
Before you can get started with the 5 folder system, you may need to do some serious spring cleaning on your computer's hard drive. I say 'may'; that's for those of us who are naturally disorganized - if you're a naturally tidy person then this doesn't apply! 
Go through all your various documents - in your Documents folder, on your Desktop and anywhere else you have created files. Anything that's nothing to do with your online business goes into your Personal folders. Everything else needs to go into one of the five folders we've just discussed. 
If you don't recognize a particular file, open it up and take a look. It may be some free ebook you once downloaded titled “Newest Traffic Tactics for 1997”. Don't worry, that's happened to me too! Get rid of it, delete it. 
Should you have a lot of this kind of unnecessary clutter you'll actually find it very therapeutic “throwing” this into the virtual trash can, and you'll also gain a lot of space. 


Mass Traffic Attack - Part 26. Your Secret Weapon - How To Rewrite Articles
Mass Traffic Attack - Part 28. Rewriting PLR Articles 


Easily Learn How To get Tons Of Traffic To
Your Business Daily With

Start-up Essentials.









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Mass Traffic Attack - Part 11.

Removing Distractions 
Some people are incredibly focused; they seem to have an almost natural ability to
determine which tasks need doing and then single-mindedly complete them.
Unfortunately, most of us are not like that, and I include myself in that number. When you are running an online business it is all too easy to get distracted. Sure, computers are great, without them we'd be stuck with having to run offline businesses, and using the internet is a great way to make money. 
The problem is that there are so many distractions that computers and the internet can cause. Even without going online there are any number of great computer games we could play - “I'll just play the next level before I get down to work”. Once connected to the
internet a whole new world of distractions can open up. There's interesting web sites to be visited, forums to check on, Facebook, Twitter and all the social networking sites. 
Add in email and instant messaging and we're still barely scratching the surface of all the potential distractions. That's the problem, we all have interests outside of internet marketing and a social network of friends we'd like to catch up with. In fact, this is just another form of procrastination, delaying what we should really be doing. 
Sometimes we justify to ourselves that it's OK to look at news sites (“I need to know what's going on”), financial sites (“just check my portfolio”), or even Internet Marketing forums such as the Warrior Forum (“it's OK, it's business related, maybe I'll pick up some new ideas”). 
No! No! No! 
Because a quick “5 minute check” becomes an hour, becomes 2 hours and you've lost your initial enthusiasm to work. Separate your work time from your play time, or you are just not going to succeed. You need to take an honest look at yourself, and make a list of all the computer related things that stop you from getting on with your work. 
Here's a list of a few potential distractions: 
Computer Games
Web Sites unrelated to your business
Social Networking Sites such as Facebook Email
Instant Messaging (Skype, Windows Messenger) 
It may be that none of those are an issue for you, and you are quite able to separate your 'work time' from your 'play time'. That's fine. Then this advice is not for you. If however any of those can and do distract you from getting on with your work, then here's a list of things I suggest you do: 
  • Computer Games - uninstall them. Yes really, I've done it myself
  • Browsing Web Sites - only open up web sites that you need to look at for that particular task you are working on. If you are especially prone to getting distracted by the attraction of “web surfing” then close your browser down as soon as you have finished checking whatever it was you needed to check
  • Social Networking Sites - the ONLY occasion when it is OK to have Facebook, Twitter etc open during work time is if, and ONLY if, you are using them for something related to marketing. If not then close them down
  • Email - this is of course vital to our businesses. Set aside a time when you will deal with BUSINESS emails, when you have finished doing that, then close down Outlook, Gmail or whatever you are using.
  • Instant Messaging - unless you need to have a business related chat with someone then don't
    open them up. Skype is a work killer; it's all too easy to get into long and unnecessary
    discussions. If you need to chat with someone then schedule a time, but do not allow yourself to be interrupted
  • One final tip - only have those programs or windows open that are related to the task you are currently doing. If you're not doing anything that needs an internet connection, close your browser window. If you have finished with that Word Document - hit the “X” in the top right hand corner!
    If you are particularly disorganized (and be honest with yourself) then please don't
    continue reading this book until you have read the above section again, and applied the practical tips. This is very important; I can tell you from experience that until you organize your own work space and computer you will get nowhere fast with your online business.
    Before I finish this chapter I just want to share with you a couple of tips that I use to make sure I get things done on time. I mentioned a few pages ago about using a “To Do List” or a “Task Manager”. You could use the “Tasks” part of Microsoft Outlook, many people do and that works well for them. However, they tend to be pretty organized folks in the first place, and this section is aimed at those of us who are maybe not quite so organized! 
I DO use Outlook, mainly because I am pretty mobile; I go out a lot and I travel quite a bit too so I synchronize all my Outlook stuff with my smartphone. So it's pretty handy for
keeping track of things when I'm on the go. One tip I'd like to pass on if you're going to use Outlook - don't use the 'Tasks' section for your tasks! 
It's too easy to make a list of tasks that you want to do and they appear in front of you day after day, you haven't actioned them yet and the list of overdues gets longer and longer. Yep, been there and done that. Instead of using 'Tasks' list all your tasks in the Calendar part of Outlook as appointments with a start and end time. That will greatly focus your mind on getting them done at the intended time. 

I'll see you in the next chapter - AFTER you have applied everything from this chapter you'll be ready to write your first article! 


Mass Traffic Attack - Part 26. Your Secret Weapon - How To Rewrite Articles
Mass Traffic Attack - Part 28. Rewriting PLR Articles 


Easily Learn How To get Tons Of Traffic To
Your Business Daily With

Start-up Essentials.





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Mass Traffic Attack - Part 13.

Structure 
It isn't difficult at all to write an article. However like most things there are “rules to
follow” if you want people to read your words and, more importantly, click through to your web site to get more information. I have lost count of the number of articles I have seen that blatantly disregard these rules. 
The content is just a collection of words that don't follow on from each other and there is very little attempt made to try to get the reader to find out more. No doubt these are the same people complaining that “article marketing doesn't work”. 
Here are the various components of a well-written article: 
1. Headline - should be attention grabbing and contain your keyword phrase
2. Opening Paragraph - introduction to your article, explain what you are going to write 
about. Aim to cover “x” number of points in your article
3. Main Body - 3,4,5 paragraphs. Cover 1 point per paragraph.
4. Conclusion - this starts in the final paragraph and continues into the Author's Resource 
Box (or Bio Box). Basically summarize what you have just written
5. Resource Box - the most important part after the headline (if your headline sucks then no- 
one will read your article anyway). Here you are allowed to insert a link back to your site, 
which is the whole point of writing the article in the first place. 6. Word Count - aim to write around 400 words 
  1. Keywords - your main keyword phrase should appear 2-3 times, your secondary keywords
    should appear no more than twice
  2. Teaser - the primary aim of your article should be to act as a teaser for more information
    from your web site.

Don't worry if there are some parts of the above you haven't fully understood or if some of those terms are new to you. Everything above will be covered in greater detail in the next few chapters. Also bear mind those are not hard and fast rules; I often break them myself. However never forget point 8 - you are writing articles to get the reader to click the link to visit your site. 


Mass Traffic Attack - Part 26. Your Secret Weapon - How To Rewrite Articles
Mass Traffic Attack - Part 28. Rewriting PLR Articles 


Easily Learn How To get Tons Of Traffic To
Your Business Daily With

Start-up Essentials.





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Mass Traffic Attack - Part 14.


Research 
There's really two aspects to research for articles; one is keyword research to make sure your article can be found. We will be covering that in the next chapter. The other part is actually gathering research material for your article. This is what we shall cover here. 
In a later chapter I'm going to walk you through a “live example” of how to put together an article on a subject that you know nothing about. For now I just want to open your eyes to the massive amount of research material available to you for free. There are literally
hundreds of resources out there that you can use to get information. 

Here are just a few to get you started: 
Google 
Ezine Articles 
Go Articles 
Wikipedia 
Yahoo Answers 
Google Scholar 

Of course if you are promoting a particular branded product, the best source of information is from the product's main web site itself. We'll take a look at an example later in the ebook. For now let me just show you the power of the above sites as research material. I'm going to enter in the keywords “rabbit training” into the search boxes for each site. 
Zoom into the images if you need to. 
Google - 5,550,000 Results 





Ezine Articles - 1,134 Results 



Go Articles - 208 Results 



Wikipedia - 1,077 Results 



Yahoo Answers - 2,992 Results 



Google Scholar - 269,000 Results 



No doubt some of that information will be duplicated or irrelevant to your search term but with literally millions of results just from those few sites, you have more than enough material to last a lifetime - just on that one keyword phrase! 
Imagine having to write an article 20 years ago without access to the internet as a tool. I
can only guess but I envisage it would have involved several trips to the local library and an investment in “Encyclopaedia Britannica”! Even that would have only given you access to a fraction of the information available. 
So use what is out there. Truly you can never run out of content to use as research material. In fact it would be impossible to use even a tiny percentage of it. You might be asking yourself why bother doing any research? Two reasons come to mind: 
1. To give you specific ideas of what to write about 2. To gather material to include in your articles 
In fact for the vast majority of my article research I don't even bother with Google; I just browse the article directories and see what topics other people have written about. This usually gives me a lot of ideas. 
Another great resource you can use to get ideas of specific subjects to write about is to browse forums related to that niche. Simply go to Google, type in 
“keyword” forum 
and go through the results. Having just tried that now “rabbit training forum” brings up almost 1.2 million results, and “rabbit forum” gives me 3.4 million results. Go through a few forums (obviously not all 3.4 million of them!) and see what questions people are asking. 
You'll find some questions get asked over and over again. Then check the answers. Keep a Notepad file open while you're doing this and you'll soon have tens of subjects for potential articles. 
One final thing, and this is VERY important. Never ever simply copy and paste someone else's content. Sooner or later you'll get caught out, at best you'll get banned from article directories and look a fool; at worst you'll find yourself facing a lawsuit over breach of copyright. It's simply not worth it, especially when it's so easy to write your own original articles. 
Quite apart from that, imagine how you would feel if you found that someone else had copied all the articles you had painstakingly written? Right.

Mass Traffic Attack - Part 26. Your Secret Weapon - How To Rewrite Articles
Mass Traffic Attack - Part 28. Rewriting PLR Articles 


Easily Learn How To get Tons Of Traffic To
Your Business Daily With

Start-up Essentials.












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Mass Traffic Attack - Part 16.

Basic Keyword Research 
This is actually pretty easy to do, even for a complete novice. Since Google is the most
popular search engine, it makes sense to start there. They have an excellent free tool which you can find here: 
Google Adwords Keyword Tool 

Bear in mind these 3 things when doing your keyword research: 
1. Number of Searches - This is simply the number of times per month that a keyword phrase is being searched upon. In the Google Adwords this is called “Global Monthly
Searches”. When a phrase has a high number of searches, it naturally means many people are looking for it. Obviously that makes it a better choice for you. 
2. Competing Sites - After you have found a keyword with good monthly search volume,
go to Google and enter it into the search box. Make a note of how many results come up. Anything over 500,000 means a lot of other sites are competing for that term. On the other hand a figure below 50,000 obviously means that there are far fewer competing sites. 
So it naturally follows that the less competition you have, the better your chances of getting to the first page of the search results. This should be your primary aim and will give you a massive increase in traffic. 
3. Is Money being spent? - Not all keywords or traffic are profitable; there are a number of niches where money just isn't being spent. So how can you find this out in advance,
before you've sat down and written 30 articles about a subject? 
That's easy. 
After you have entered your search term check if any paid ads (Pay Per Click) have appeared, either at the top of the listing or down the right hand side. If there are any ads, it means that web site owners are paying money for the same keywords. So when they are paying money it stands to reason they are also making money from those ads. 

So if you carefully examine the above areas of keyword research, you should have a decent list of keywords that you can use to position your articles well. Don't forget that your aim is to get good, profitable keywords with a decent number of searches per month, and low competition. 


Mass Traffic Attack - Part 26. Your Secret Weapon - How To Rewrite Articles
Mass Traffic Attack - Part 28. Rewriting PLR Articles 


Easily Learn How To get Tons Of Traffic To
Your Business Daily With

Start-up Essentials.





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