Mass Traffic Attack: Mass Traffic Attack - Part 16. Writing Great Headlines

Chapter 5 - Writing Attention Grabbing Headlines

The headline is arguably the most important part of your article. It has one job and one job only - to get your reader to read the rest of your article.

How can it do this?

By grabbing their attention and arousing their curiosity. Think of when you buy a physical newspaper or magazine. Or even, come to that, when you go to an online news site. Which articles do you decide to read? What makes you want to read a particular article and not another?

One word answer - the Headline.

When someone searches for your article and finds it in the listing, that's the very first thing they see. This is why your headline is so important. If they don't like it, they ain't gonna read it, pure and simple. So it is critical that you get this right. Here's a great “secret” tip to help you write a good headline.

Go to the largest article directory, Ezine Articles, and type something into the search box that interests you. Then click on one of the articles that comes up in the results. Scroll down past the article itself and close to the bottom of the page you will see a section

“Most Viewed Ezine Articles in the ***** Category (60 days)”

Now stop and think about this for a minute. These are the most viewed articles in a particular category for the last 2 months. So that means that the headlines from these articles had the best click through rate. Which means they must have been doing something right. So study those carefully and see if you can adapt your headline to one of the “most viewed” ones. Of course you don't have to “adapt” a headline from within the same category as your article, just use something that appeals to you.

Also consider that we since we know that the sole aim of the headline is to attract the reader's attention, think of what has grabbed your attention in the past. What worked on you will certainly work on others. Here are a few types of headline that you can adapt to suit your own articles:

1. List Type Headline - “8 Top Tips For Learning Rabbit Training”
2. Question Type Headline - “Do You Want To Learn Rabbit Training Like An Expert?” 3. Command Type Headline - “Start Your Rabbit Training Before It's Too Late!”
4. Expert Type Headline - “Rabbit Training - All You Need To Know”

Notice I have my keyword phrase “rabbit training” in EVERY headline. This is absolutely crucial. If you don't have your main keyword in the headline then you are wasting your time writing the rest of the article! Don't forget, all that you have to do is attract the
reader's attention in your headline to get them to read the rest of it.

Correctly written, the rest of your article will then build up more interest, and subconsciously force the reader to click the link back to your site!

Mass Traffic Attack - Part 1. Introduction

Mass Traffic Attack - Part 2. Why Write Articles?

Mass Traffic Attack - Part 3. Organization and Preparation

Mass Traffic Attack - Part 4. The Right Mind Space

Mass Traffic Attack - Part 5. How To Overcoming Procrastination

Mass Traffic Attack - Part 6. Gain An Efficient Work Space

Mass Traffic Attack - Part 7. An Efficient Work Space

Mass Traffic Attack - Part 8. An Organized Computer

Mass Traffic Attack - Part 9. Removing Distractions

Mass Traffic Attack - Part 10. Writing Great Articles

Mass Traffic Attack - Part 11. Structure

Mass Traffic Attack - Part 12. Research